I follow a number of blogs talking about social media's place in the church, and think you may find some of them helpful or interesting. Some weeks I find lots of articles I like, some just a few. I'll post a round-up every few weeks with the articles I've enjoyed or found most useful.
Is A Church Website Enough? What About The Social Media Revolution? - A lengthy, but well worth reading article. Social media has been a paradigm shifter. Businesses are having to change how they interact with customers (talk with instead of at them), and churches need to do the same. The new 'normal' is laid out in broad strokes, and leaves you to open the conversation with your church about what you need to do in order to be successful. The first comment is also worth reading, as he points out businesses have a fundamentally different purpose than churches.
The Biggest Mistake You Can Do With Internet Outreach - This podcast (16 minutes, or you can read the transcript) talks about how to talk with people instead of at them, and why that's so important, as well as how to walk the line online between being too formal and not formal enough in order to maintain your audience's attention.
Do You Pray On Facebook? Real Relationships And Spirituality Can Happen Online - Just like the title suggests, your real-life self and your online self are becoming less and less distinct, and what happens in one can enrich the other.'
8 Social Media Tips For Increasing Turnout At Your Event - The author suggests 8 strategies for helping to create successful events by effectively utilizing social media outlets
Who Monitors Your Church's Twitter Account? - Having a Twitter account is great ... but having one and not using it is potentially more harmful than simply not having one at all. Are you making sure to engage your followers?
(In case you missed the last round-up of social media articles, click here!)