I follow a number of blogs talking about social media's place in the church, and think you may find some of them helpful or interesting. Some weeks I find lots of articles I like, some just a few. I'll post a round-up every few weeks with the articles I've enjoyed or found most useful.
Social Media Strategy Worksheet - A great social media development strategy worksheet that ministries can utilize to help create an effective social media strategy.
Why A Church Website Isn't Enough - A website should be a part of your outreach strategy, so having a static unchanging page won't cut it any more. Since it's likely the backbone of your internet outreach strategy, to be really effective, it needs to have changing content.
Can Ministry Be Done On LinkedIn? - LinkedIn can have multiple purposes in your church, from posting job openings to posting status updates from your Business Profile.
Help For The Technically-Challenged Church - If you're intimidated by trying to start social media in your church, or think you're not able/ready, this article offers thoughts on how to get your feet wet in ways that work for your church and meet its needs.
(In case you missed earlier round-ups of social media articles, click here!)