I follow a number of blogs talking about social media's place in the church, and think you may find some of them helpful or interesting. Some weeks I find lots of articles I like, some just a few. I'll post a round-up every few weeks with the articles I've enjoyed or found most useful.
An Internet "Getting Started" Plan For Technically-Challenged Churches - Success is about baby steps, and only taking on what you can handle and are ready for. This is the first part in a series of how to get serious with your technology and social media.
The Church Should Embrace Social Media, For Dialogue's Sake - an important reminder that a part of being involved in social media, and with this generation, that you need to be engaged in a two-way conversation with your audience instead of simply talking at them and ignoring responses.
Three Social Media Rules For Churches - Knowing what to post, and how to be effective in social media use, can be overwhelming. This post offers three simple rules to guide your content and help you get started.
An Internet "Getting Started" Plan For Technically-Challenged Churches Part 2 - The next part in the series about how your church can get started with social media
Social Media Policies - This site has compiled the social media policy at dozens of organizations and businesses. If you're looking to create a policy for your church, you might browse a few of these and see what strikes a chord.
(In case you missed the last round-up of social media articles, click here!)